ABOUT US  OUR PHILOSOPHY  OUR TOWN

Our Philosophy


HONEST COFFEE

Coffee Roaster

When it comes to our “bread and butter” (i.e. roasting coffee), we take what we like to call a “micro-morphosis” philosophy.  This entails carefully monitoring the minute changes that happen rapidly throughout the roasting process through painstaking testing and development of optimal roast profiles based on the unique characteristics of each individual coffee.  Indeed, there is no such thing as a “one size fits all” approach to roasting coffee.  Artisan roasting is equal parts art and science.

We purchase all our coffees from growers and farms who cultivate, harvest, and process their produce with tremendous care — and they do so with sound ethics and sustainability in mind.  After all, it’s ultimately about what’s in the cup!  We’re driven to give you the best coffee possible in your cup every time, and to do so in an approachable way without any of the “fimble-famble.”

So, what does coffee do for you?

  • Is it a vital part of your morning ritual?
  • Is it a welcome source of warmth and comfort?
  • Does it give you those much-needed boosts of energy and focus?
  • Does it create social opportunities with friends, clients, etc.?

These are the reasons we do what we do.